7 Essential Steps for a Successful Pinterest Marketing Strategy

Pinterest Marketing Strategy

Pinterest is a visual discovery and bookmarking platform that has grown to become one of the most influential social media platforms in the world. With over 400 million active monthly users, Pinterest offers a unique opportunity for businesses to connect with their target audience and increase brand awareness. In this article, we will discuss a Pinterest marketing strategy for your business that can help you achieve your marketing goals.

1. Create a Pinterest Business Account

The first step to using Pinterest for marketing is to create a Pinterest Business Account. This account will provide you with access to analytics, promoted pins, and other business-specific features. To create a business account, you will need to sign up with your business email address and fill out the necessary information. Once your account is set up, you can start creating boards and pins.

2. Optimize Your Profile

Your Pinterest profile is the first thing people will see when they come across your account. Therefore, it is important to optimize it for maximum impact. Start by uploading a professional profile picture and cover photo. Your profile picture should be a clear representation of your brand, while your cover photo should showcase your products or services.

Next, fill out your bio with relevant information about your business. Include keywords that describe your brand and what you offer. This will help your profile appear in search results when users are searching for specific topics.

Finally, add your website to your profile. This will allow users to click through to your website from your Pinterest account, increasing the likelihood of website traffic and sales.

3. Create Boards

Pinterest is all about visual content, and creating boards is the best way to organize your content into specific categories. When creating boards, think about your target audience and the topics that they would be interested in. For example, if you are a food blogger, you could create boards for different types of recipes, such as desserts, vegetarian dishes, or holiday recipes.

Make sure to use descriptive and keyword-rich titles and descriptions for each board. This will help your boards appear in search results when users are searching for specific topics.

4. Create Pins

Pins are the individual pieces of content that users save to their boards. When creating pins, it is important to focus on creating high-quality, visually appealing content that will capture users’ attention. Use high-resolution images and graphics, and make sure your pins are optimized for mobile devices.

Include a clear and concise description of your pin, using relevant keywords to make it easy for users to find. Finally, add a call-to-action (CTA) to encourage users to click through to your website or take another desired action.

5. Promote Your Pins

Promoted Pins are a type of advertising on Pinterest that allow you to reach a wider audience and drive more traffic to your website. Promoted Pins look and behave just like regular pins, but they appear in front of more people.

To create a Promoted Pin, start by selecting the pin you want to promote. Then, choose your target audience, budget, and duration for the campaign. Promoted Pins can be targeted based on interests, keywords, location, and other factors, so make sure to select the targeting options that are most relevant to your business.

6. Engage with Your Audience

Pinterest is a social media platform, so it is important to engage with your audience to build relationships and increase brand loyalty. Respond to comments and messages promptly, and make sure to thank users for saving your pins to their boards.

You can also engage with your audience by repinning content from other users that is relevant to your brand. This will help you build a community around your brand and increase your reach on the platform.

7. Monitor Your Analytics

Finally, it is important to monitor your Pinterest analytics to track your progress and make informed decisions about your marketing strategy. Pinterest analytics provide insights into your

audience, their interests, and engagement with your pins. You can use this information to adjust your content and targeting to better reach your audience and achieve your marketing goals.

Some key metrics to track in your Pinterest analytics include:

  • Impressions: the number of times your pins have been seen
  • Saves: the number of times users have saved your pins to their boards
  • Clicks: the number of clicks through to your website from your pins
  • Engagement rate: the percentage of users who engage with your pins (save, click, or comment)

By tracking these metrics and analyzing your performance, you can identify what is working well and make adjustments to improve your results over time.


Pinterest is a powerful marketing tool that offers unique opportunities for businesses to reach their target audience and increase brand awareness. By following the Pinterest marketing strategy outlined in this article, you can create a successful Pinterest marketing strategy for your business. Remember to focus on creating high-quality, visually appealing content, engage with your audience, and monitor your analytics to track your progress and make informed decisions. With time and effort, you can build a strong presence on Pinterest and drive more traffic to your website and sales for your business.