Increase the Number of Website Visitors – The Easy Ways to improve SEO
It is not easy to direct visitors to a website. It takes time, money or technical skills. There are so many different methods to choose from and it’s hard to know where to start. Social media and paid marketing have proven to be effective and encourage people to click on a link to your website, but this method costs a lot of money. By improving your SEO, you can help people find your website on search engines like Google and spend less money on paid advertising.
According to Moz, search optimization leader. “Search engine optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results”. Improving SEO is a very valuable way to get a number of potential customers instead of paying them outright.
To understand the true meaning of SEO, let’s break down that definition and look at the parts:
Traffic quality. You can attract all the visitors in the world, but if they come to your website because Google told them you are a seller of Apple computers, but actually you only sell apples, this means that this is not quality traffic.
Total traffic. Once you have the right people clicking through from search engine results pages (SERPs), more traffic is better.
Organic produce. Paying for advertising makes it easier to find your website on the internet, but with organic traffic you don’t have to pay more.
Here are 5 simple things you can do to improve your SEO, even if you’re not an expert.
1. Choose Keyword
The first step to improving SEO is choosing keywords each page. Each of your web pages should be mostly about that keyword. For example, you can choose your name as a keyword on your bio page and the page is about you. Or you can use “consulting services” as your keyword on pages that talk about that service. Keywords keep your contacts focused and this is what search engines like.
2. Page Title
To improve SEO and help visitors learn about your page, you can use keywords or in page titles. Using the example above, the page title might be as simple as “housing planning” or “Residential planning at the least possible cost.” Be sure to use keywords in your page titles and try to use those words at the beginning of the title. The title tag is the first thing users see in search results, but it’s also one of the most important factors Google uses to determine the topic of a page.
3. Customize Links
Most content management systems (example: WordPress), allow you to customize the links of a page. Use your keywords or keywords on page links. Sticking with our “residential planning” theme, the link might look something like this: companyname.com/planning-housing. It’s short and easy to share, descriptive (keywords are in the link) and search engines see other signals that confirm that your page may be about estate planning.
4. Use Headings (Paragraph Titles)
The title guides the reader through the page. The title should indicate what the paragraph is about so people know what to expect. Make it easy for people and search engines to quickly scan your page and find relevant content using titles. Think of the title as an introduction to a new topic. Use title size H1 for page titles. Use the H2 title size for something like subtitles. The title of this article is the title H1 and each section is the title H2. Search engines use titles to index content to better understand how page content is organized.
5. Include Image (Illustration)
Images make your website pages feel more alive and can also improve SEO. Everyone loves images, even search engines. Although the image optimization method is an additional technique and should be studied separately, it is recommended that you include images on every page of the website you publish to get the best results.